Sales Tip #2: It’s Not Enough to be “On” Only When You’re Onstage
Some people feel that a proposal can look sloppy as long as the final product is high quality; that being late for meetings is acceptable as long as they are timely when it’s “really important”; that an implied promise doesn’t have to be kept, but “real” ones do. They believe that as long as they’re properly dressed for client meetings, they can look scruffy with clients after hours. The fact is, trust is the result of accumulated impressions and experiences, and a customer’s lack of confidence in one area can easily spread to another.
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Posted by Frank Sonnenberg on Monday, December 12, 2011