Managing with a Conscience Second Edition

Sales Tip #2: It’s Not Enough to be “On” Only When You’re Onstage

Some people feel that a proposal can look sloppy as long as the final product is high quality; that being late for meetings is acceptable as long as they are timely when it’s “really important”; that an implied promise doesn’t have to be kept, but “real” ones do. They believe that as long as they’re properly dressed for client meetings, they can look scruffy with clients after hours. The fact is, trust is the result of accumulated impressions and experiences, and a customer’s lack of confidence in one area can easily spread to another.

If you like this article, subscribe to our blog so that you don’t miss a single post. Get future posts by RSS feed, e-mail or Facebook. It’s FREE. Click your favorite option (top right).

Frank Sonnenberg, a marketing strategist, has written four books and published over 300 articles. This article was adapted from Frank Sonnenberg’s new book, Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment (2nd edition). The book was named one of the top 10 Small Business Books of 2012 • Trust Across America named Sonnenberg one of the Top 100 Thought Leaders of 2011 and 2012 • In 2011, Social Media Marketing Magazine (SMM) selected Sonnenberg as one of the top marketing authors in the world on Twitter. www.franksonnenbergonline.com © 2011 Frank Sonnenberg. All rights reserved.

Posted by Frank Sonnenberg on Monday, December 12, 2011