Sales Tip #20. Too Close to the Forest
Because we have a thorough understanding of our products, we often forget that our customers don’t. We forget the problems we faced when we first began using the products. Be careful to explain things to your customers, take time to show them how things work, and gauge the response you receive. Even more important, remember how frustrating it can be to deal with the unfamiliar, and be careful neither to intimidate nor to speak down to customers because they ask fundamental questions. A little patience and empathy can go a long way toward educating your customers to the benefits your products provide.
Posted by Frank Sonnenberg on Tuesday, August 21, 2012