Because we have a thorough understanding of our products, we often forget that our customers don’t. We forget the problems we faced when we first began using the products. Be careful to explain things to your customers, take time to show them how things work, and gauge the response you receive. Even more important, remember how frustrating it can be to deal with the unfamiliar, and be careful neither to intimidate nor to speak down to customers because they ask fundamental questions. A little patience and empathy can go a long way toward educating your customers to the benefits your products provide.
About Frank Sonnenberg
Frank Sonnenberg is an award-winning author. He has written seven books and over 300 articles. Frank was recently named one of “America's Top 100 Thought Leaders” and one of America’s Most Influential Small Business Experts. Frank has served on several boards and has consulted to some of the largest and most respected companies in the world. Additionally, FrankSonnenbergOnline was named among the “Best 21st Century Leadership Blogs,” among the "Top 100 Socially-Shared Leadership Blogs," and one of the "Best Inspirational Blogs On the Planet." Frank’s newest book, Soul Food: Change Your Thinking, Change Your Life, was released November 2018. (© 2018 Frank Sonnenberg. All rights reserved.)