It’s not always easy to admit a mistake, persevere during tough times, or follow through on every promise made. It’s not always comfortable to convey the hard truth or stand up for your beliefs. In the short term, it may not be beneficial to do right by your customers, to put people before profits, or to distance yourself from a questionable relationship. BUT, in the long run, doing the right thing is the clear path to both success and happiness. Moral character matters.
Achieve peace of mind. People with character sleep well at night. They take great pride in knowing that their intentions and actions are honorable. People with character also stay
true to their beliefs, do right by others, and always take the high ground. (So refreshing.)
Strengthen trust. People with character enjoy meaningful relationships based on openness, honesty, and mutual respect. When you have good moral character, people know that your behavior is reliable, your heart is in the right place, and your word is good as gold.
Build a solid reputation. People with character command a rock-solid reputation. This helps them attract exciting opportunities “like a magnet.”
Reduce anxiety. People with character carry less baggage. They’re comfortable within their own skin, and they accept responsibility for their actions. They never have to play games, waste precious time keeping their stories straight, or invent excuses to cover their behind.
Increase leadership effectiveness. Leaders with character are highly effective. They have no need to pull rank or resort to command and control to get results. Instead, they’re effective because they’re knowledgeable, admired, trusted, and respected. This helps them secure buy-in automatically, without requiring egregious rules or strong oversight designed to force compliance.
Build confidence. People with character don’t worry about embarrassment if their actions are publicly disclosed. This alleviates the need for damage control or the fear of potential disgrace as a result of indiscretions.
Become a positive role model. People with character set the standard for excellence. They live their life as an open book, teaching others important life lessons through their words and their deeds.
Live a purpose-driven life. People with character live a life they can be proud of. They’re driven to make a difference and to do right by others rather than trying to impress others with extravagance. (Sounds like a wonderful legacy to me.)
Build a strong business. Doing the right thing is good business. Everything else being equal, talented people would rather work for — and customers would rather buy from — companies that do right by their people, customers, and communities. While unprincipled business tactics may provide short-term results, it’s NOT a long-term strategy.
This is adapted from Follow Your Conscience: Make a Difference in Your Life & in the Lives of Others By Frank Sonnenberg
Additional Reading:
Follow Your Conscience
Managing With a Conscience
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Great article Frank. Thank so much for sharing.
Thank YOU AbdAllah
Loads of people can benefit from 3, 4, & 5. Thanks for breaking out a small sample from your book! It’s fun to watch people when they operate from the 5 point of view.
Hi David
I’m glad you like the book sample 🙂
With regard to #5, I had the opportunity of working for a incredible leader. It was an awesome experience. I haven’t worked for him in twenty years and yet I’d still jump through hoops for him. There was no need to control or pull rank. We considered it an honor and privilege to be part of his team. Just think about the energy and excitement created by this kind of leadership.
Have a wonderful New Year.
Best,
Frank
Thanks for sharing the article, really appreciable, going through the article I came to know how moral character is useful for us.
One more thing I want you to emphasise -“Empathy motivates Morality and society lacks Empathy according to Arthur Schopenhauer Compassion is the basis of Morality but without empathy there can be no Compassion ”
Looking forward your response!
Good One Frank. Most articles talk about how character can be developed. I haven’t seen one that talks of the practical benefits of having a good character. This one does and succinctly. Cheers!
Thanks Vish. I believe there’s a direct correlation between character, success, and happiness. The goal of this post was to build a case for that premise. I’m glad you like it.
Best,
Frank
So true and these elements have bee my experience :)) Thank you Frank!
Thanks Maria. I’m glad you’ve experienced this first hand. As I like to say, “Moral character is the DNA of success and happiness.”Have an awesome week 🙂
Best,
Frank
Great article, Frank! Thanks for sharing the facts and for spreading the positive vibes! This is refreshing to hear.
Thanks Graham. As I say,”Character is the fingerprint of your soul.”
Thanks for taking the time to write. Have an awesome week!
Best,
Frank
Insightful tips. Got me revaluating myself.
I really appreciate how you simplify your words and drive home the message. I always look forward to reading from you.
that was quite informative, character is the principal ingredient needed for a successful living. thank you very much Mr. Frank for this article
Thanks Emmanuel. I’m glad you like it.
As I say, “Moral character is the DNA of success and happiness.”
Thanks for taking the time to write.
Best,
Frank