Managing with a Conscience Second Edition

Can You Keep a Secret?

Once you breach a confidence, even of a friend, your relationship is permanently damaged. No matter how much you apologize or how often you assure them that it won’t happen again, there will always be an element of doubt. This applies to personal information or information about their organization; moreover, to avoid suspicion, avoid breaching your own organization’s wall of confidentiality. Once you violate your own organization’s confidentiality, even in a small way, clients will begin to wonder if you will do the same to them.

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Frank Sonnenberg, a marketing strategist, has written four books and published over 300 articles. This article was adapted from Frank Sonnenberg’s new book, Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment (2nd edition). The book was named one of the top 10 Small Business Books of 2012 • Trust Across America named Sonnenberg one of the Top 100 Thought Leaders of 2011 and 2012 • Sonnenberg was nominated one of America's Most Influential Small Business Experts of 2012 • In 2011, Social Media Marketing Magazine (SMM) selected Sonnenberg as one of the top marketing authors in the world on Twitter. www.franksonnenbergonline.com © 2012 Frank Sonnenberg. All rights reserved.

Posted by Frank Sonnenberg on Tuesday, June 5, 2012