Simplicity matters. It’s that simple. Measuring ideas by their complexity rather than their merit is inefficient and wastes time and money.
According to Jim Harrington, author of Business Process Improvement, the virtue of clear and simple communication is evident in the complexity of the following documents:
The Lord’s Prayer 57 words
Ten Commandments 71 words
Gettysburg Address 266 words
Declaration of Independence 1,300 words
U.S. Government Contractor Management System Evaluation Program 38,000 words
It’s Time to Eliminate Bureaucracies
What Does Red Tape Cost Your Business?
Enough with the Paperwork Already
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c. e. smith says
Frank, for the most part, love your posts. Actuallt agree w you on this thesis asserted on simplicity. Dont agree w your supporting data. Lets work on a better argument…
Frank Sonnenberg says
Sorry this post didn’t live up to your expectations. Maybe next time 🙂
Dave Brock says
Dr. Seuss: Green Eggs And Ham, 50 unique words, but actually one of the best insights to professional selling around.